Skip to content

The journeys that break, and what breaks them.

Six contexts where a destination has to survive something. Each fails in a different way, and each is answered by a different part of the same chain.

Paid acquisition

The install is attributed to organic, so the campaign looks like it failed.

The click is recorded on your branded domain with the device signals available at that moment. The install that follows is paired back to it by the matching chain, with the method and confidence attached to the record.

Push and email

The message names a specific item; the app opens on the home screen.

Installed users open straight into the item through a Universal Link. Everyone else has the destination reconstructed after install, inside the match window the link defines.

Mobile web

The app banner sends people to a store listing and loses the page they were on.

The interstitial reads the device and routes to app, store, or web — and whichever it chooses, the content they were reading is what they arrive at.

Sharing between users

A shared link works for the sender and shows a home screen to the recipient.

The recipient is exactly the deferred case: they usually do not have the app. Same link, same destination, resolved after the install completes.

Offline and print

A QR code has no session, no referrer, and no cookie to work with.

A code is generated per link and exportable as SVG or PNG. It resolves months later, on a device that has never contacted you, to the one screen that code was printed to mean.

Multi-brand and agency

Two clients both want the short code /summer.

Short codes are scoped per organisation, so they can both have it. Each organisation carries its own domains, keys, app configuration, and audit trail.

Six ways to start. One place to arrive.

Every link finds its exact destination.

Bring us the journey that keeps breaking — the campaign that can't prove its installs, the printed code that lands on a home screen, the checkout link that only works for people who already have the app.

Optolink is built and operated by Optomatica